Investment in design and UX can easily be wasted in large organization. It is common practice for business units to commission UX studies, designs and prototypes to help them think and pitch product and feature ideas to their peers. Ideas can the be slated for production in a near finished state in theory helping a development team get a product or feature to market quickly. Make a lot of sense Right?
The problem is lots of these ideas don't make the cut, roadmap prioritization reacts to the market, if you fighting a competitor or have discovered a new opportunity for you business ideas will be shelved or scraped. The time / budget spent on design & UX for the ideas that didn't make the cut is effectively lost.
Even the ideas that do make the cut the have UX & design that has been executed months in advance of development, this always has to be reworked to fit a changed market, product or environment..
The solution is quite straight forwards, execute the idea / design / dev part of your work together after roadmap prioritization. Have a backlog of problems that need solving and
let your dev team solve them for you.
Do this and the only things that will be cut are problems.
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